I do not believe alternative 3 is an option because the unethical advertisements and workplace practices would likely catch up with the company and really affect their performance in the long run.
This form of sexual advertising is becoming so normal to us consumers because, it is all around us in magazines, television and on posters in fashion stores.
Alternative 1 has the potential to resolve both the advertising strategies and the inappropriate workplace incidents.
The provocative and controversial advertisements were largely inspired by the CEO himself. Furthermore, Charney offers all his employees additional benefits such as health care, massages, tutorial classes in computers and English and discounts on bus passes and lunches.
One or two short sentences to describe each. American Apparel should continue with their current advertising strategies. The reputation of American Apparel would just continue to deteriorate if nothing is changed, which would deter consumers from shopping there.
S dollars per hour which is double the average hourly rate of California currently at 6. This advertisement suggests that American Apparel accept and support the gay society.
The company clearly American apparel essay continue with this controversy, as they risk overshadowing the positive aspects of their business. This attracts the young gay generation since this approach to targeting a specific audience is exceptionally unique and formerly unseen; this is another example of American Apparels controversial side to advertising.
Explain WHY it is better than the others. As a result, it can be said that men are more concerned with looks then what the advertisement is actually saying. Their weaknesses primarily revolve around being too overtly provocative, whether this is towards consumers or within the workplace itself.
Granting whether American Apparel genuinely have the same views on this issue or not, they wisely saw a gap in the market for promoting gay rights.
Men also developed an eye for American Apparel, as they liked the thought of their partner looking like the model in the advert. The fashion company is trying to expose an image of their brand supporting gay individuals and protesting for gay rights.
This raises awareness for significant problems for young people, as well as raising funds for charitable causes.
While sex is becoming more accepted to older people as it is currently advertised universally and furthermore, sex is starting to feature in the latest released movies and television commercials far more frequently. They need to remind consumers of the ethics the company was built on and their goodwill and valuable contributions.
After studying about American Apparel we have learned that it is not just a company with high quality products and trend setting clothing but it too has morals and attitudes on certain issues American apparel essay are represented in its clothing.
SinceAmerican Apparel has been carrying out a campaign to achieve immigration reform by producing advertisements and flyers promoting a change. The high street fashion company want to make a change in the fashion industry and therefore want to make a unique impact from every angle.
He believes individuals, societies and businesses should express their feelings on immigration and fight for their rights.
Alternative 1 is a better path to take than alternative 2 because it really gets at the root cause of all the issues — Dov Charney. I agree that controversy works as means of catching the attention of the public and as a result becomes widespread and sells. In our opinion, no one wants to look or feel undesirable and therefore individuals are opening their minds to the more appealing look of dressing now and again.
The message American Apparels sending out about their brand is high quality, no logo, good fit and affordable clothing along with sweatshop free and exploitation free of their employees.
Charney also speaks out about the salary rates he pays his factory workers, as they earn We approve on this attitude towards the gay society, as we feel every individual should be equal and treated with respect regardless their sexual orient.
For example; advertising, public campaigns, symbol free clothing etc. They entered the market and succeeded the gay society, in addition to customers solely interested in promoting gay rights and therefore achieved many loyal customers in this market segment.
American Apparel maintains their quality standards of excellence and achieves numerous loyal customers as their products never succeed to disappoint.
American Apparel is a sweatshop free company and strongly promotes fair labour.
Besides this, Dov Charney and his team at American Apparel march together in support of immigration reform. Must maximize market share -What constraints limit the range of solutions eg.
Sex is universal, it catches adult attention worldwide, but the way in which men and woman interpret such adverts is quite different.American Apparel American Apparel, founded inbegan its business strategy differently than most other companies. The founder, Dov Charney, believed in the philosophy of being a vertically integrated company.
American Apparel Swot Anaysis Essay Words | 14 Pages. American Apparel SWOT Analysis Marketing Section Group# 5 Nancy Alonzo Yavon Irving Salvador Bustos Cory Lashinsky American Apparel is a vertically integrated clothing manufacturer, wholesaler, and retailer.
AAI is best known for making basic, solid color. Essay American Apparel. time low. Although women are the ones largely affected by these ailments, the number of males experiencing these disorders has skyrocketed in recent years.
The media is grabbing a hold of people’s minds and American Apparel is part of the problem. American Apparel is the largest clothing manufacturer in the United States.
It is also a large wholesaler, a retailer that has a range of its own designs, and performs its own advertising and marketing. American Apparel was founded in by Canadian Dov Charney, who had a long history with T-shirts and a fascination with American culture.
Criticism of American Apparel Essay (Smith). He has had workers working for him that were unable to supply proper working papers (Clark.) “Legalize LA’ is a campaign started by the company (Showcase & Discover Creative Work). These are all factors that result in much criticism of American Apparel.
The Case of American Apparel(a Clothing Manufacturer) Essay examples Magazines. The case of American Apparel(a clothing manufacturer): Charney squarely declares: “I've had relationships, loving relationships, that I'm proud of.Download