Does a recipient trust you? Make the call-to-action obvious and easy to tap. Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall. Including a sense of urgency in your marketing emails will help encourage an email opener to take action right away, instead of leaving your email sit in his or her inbox with the intention of eventually getting to it.
With blanket emails, you send the same email content to your entire list of contacts. Keep it simple and strong K. But always make sure your content is useful and well written. Let me explain how to write sales emails that get much higher response rates.
Faking familiarity with the subscriber turns many wary email readers off. Go long for clickthroughs; keep it short for opens. If you enjoyed this post, you might also like our best tips and tools for managing emails.
Above the fold is preferable. Content relevancy is the key to email-marketing success. What would you do if you were me? Let me know if [business goal] is a priority for you now, or perhaps sometime in the future. Give something away Consumers love a free lunch—or a free template.
Make sure your email marketing copywriter thoroughly looks over the email content. Body Copy The body copy of our email should convey value by connecting us to our prospect. Was this all your idea? One of the key challenges they struggle with is [challenge].
In addition, testing that the links in your email text take people to the right website landing pages is another important way to ensure subscribers who click through can convert and make a purchase. If the opener is intriguing, the email gets opened; if the opener is boring, the email is skipped or deleted.First, we looked at the volume of email opens each day of the week to determine which day correlates with the highest email opens.
We found that Tuesday is the best day of the week to send an email with 20% higher opens than average. In other words, if you send out an email to potential customers, only one will get back to you.
Let me explain how to write sales emails that get much higher response rates. The email newsletter is the most effective way to keep your audience updated on your latest company news.
Welcome Email The welcome email is the first step in onboarding customers and gives them a warm introduction to your community. We use ConvertKit for our email marketing and proudly recommend them as a marketing partner.
Find out more here. We’ve all been there You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line.
The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email. Furthermore, here are instructions from some of the more popular online providers.Download