People often complain that Big Bazaar outlets always look very crowded. In addition to it some items from the shelf were removed during the mela period which was highly expensive and which the targeted customers would not buy and the counters for heavy demand items were increased. Browsing does not only help them in shopping but can also influence purchasing decision of customers that is it may lead to customers making more unplanned purchases.
It is designed as an agglomeration of bazaars or Indian markets, with cluster offering a wide range of merchandise, including fashion apparels, food products, general merchandise, furniture, electronics, books, fast food and entertainment and leisure products.
During the mela period in food bazaar, the products were displayed in vertical layout instead of horizontal which normally is there. Retailers adopt different patterns of layout to encourage circulation of the customers to all parts of the store and to provide easy accessibility of merchandising.
The layout of the store is so effective that customers find their way out of what they want. Big Bazaar provides good employee service i. Various offers were there like buy 3 get 1 free which engages customer in buying more.
As a matter of fact retailing in India has gradually edge its way towards becoming the next boom industry. The layout of this Big Bazaar was arranged in a way that placed the products for promoting sales creating goodwill and increasing publicity.
Other problems were to manage store with more number of customers, more inventory and same space. So much so, on the days that Big Bazaar is offering any of its deals the stores are over flooded with the customers. It uses various visual merchandising like it uses remarkable window display for creating a shopping environment as it creates initiative impression in the mind of customers as window display also sometimes become a deciding factor whether to enter the store or not.
Along with it the company needs to have a forecasted amount of inventory so that out of stock situation do not arises for any product. Allows staff of the store to work easily alongside the customers without disturbing them. At Big Bazaar, they create multiple cluster or mini-bazaars within every store.
The ambience in morning and evening was a bit different. This strategy of packaging products to high volume but low prices or discounted prices helps in increasing sales revenue.
Thoughtful in- store display creates favourable appearance of the store for the target customers and attract them towards products. Moreover keeping a check on waiting time for customers at billing counter was another difficult task.
The main problem for the store managers was to shelf the products in a way that all of them are visible and customer finds the offer worth enough to make a purchase. Organised retailing is showing signs of enormous creativity.
Effective display provides easy accessibility of product to target customers and demonstrate the products in a way to make selection process easy for customers.
Buy 2 at Rs. One of the major service provided by them is one stop shop as one could get a whole range of items under one shop and at the most reasonable price."Brilliant Infosys provides top supply chain management software & different services and products like IT services,ecommerce warehouse management system,3pl logistics,inventory tracking software,multimedia services,EMS,CRM.".
"Supply Chain Manegment Of Big Bazaar" Essays and Research Papers Supply Chain Manegment Of Big Bazaar A REPORT ON SUPPLY CHAIN MANAGEMENT INTRODUCTION TO RETAILING IN INDIA Retail trade has emerged as one of the largest industry contributing to employment generation, revenue generation, increased turnover and many more.
Scm big bazaar 1. Class Presentation Sriram Santhanam Gadigyappa G V Roopam Gupta BUB BUB BUB Corporate ultimedescente.com (Engineering & Manufacturing Management) Bosch Part Time PT Programme Academic Guides: Dr.
K. Gnanmurthy Mr. Supply chain of Big Bazaar Supply Chain Management Supply Chain Management covers the planning and management of all activities involved in sourcing, procurement, conversion, logistics and Distribution.
LOGISTICS MANAGEMENT AND SUPPLY CHAIN SCM and logistics management, the definitions made by the Council of Supply Chain Management Professionals, CSCMP.
SCM is defined as ― supply chain management encompasses the planning and management of all activates involved in sourcing and procurement, conversion, and all Logistics Management activities/5(6).
Retail trade has emerged as one of the largest industry contributing to employment generation, revenue generation, increased turnover and many more - Supply Chain of Big Bazaar introduction. Organised retailing is showing signs of enormous creativity.Download